Editorial policy

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The core direction of Fifty-Fifty’s editorial policy is to create a website to publish Top 50 listicles about Singaporean businesses. Fifty-Fifty does not discriminate based on industry on which businesses will be featured on the website.

All of our content is purely for the sake of information and is an entirely subjective interpretation by the writer and is not meant to be taken as an objective assessment about the service or business. Readers are advised to personally patronize any business or purchase any product featured on Fifty-Fifty before casting judgment on its quality.

Fifty-Fifty primarily features businesses in a positive light and will only publish “best of” articles. Fifty-Fifty is against any denigration or smearing of a business’s reputation on its premises and any article that unduly criticizes a business will not be accepted for publication.

1. Our Identity

Fifty-Fifty is a platform for public and freelance writers across a variety of specializations to publish listicles detailing positive experiences patronizing businesses around Singapore. 

2. Our Content & Content Providers

Our content consists of the top 50 listicles on Singaporean businesses, restaurants, service providers, entertainment outlets, etc.

Our content providers consist of employed and freelance writers. Public submissions are not accepted.

For privacy purposes, we make it optional for the writer of our articles to disclose their identity and likeness within the confines of our website. Writers will have their names and biographies featured at the end of articles, but they are not allowed to unduly promote themselves or any other businesses within the confines of this website.

3. Standards and Ethics

We curate our content so that only reasonable facts and opinions are published. We do not promote any form of denigration or negative reviewing. Only businesses or services that left a positive impression on our writers will be included on our listicles.

We do not endorse any content that cannot be at least argued from a scientifically endorsed medical standpoint (e.g. Faith healing, spiritual healing, extrasensory perception, etc.).  It is our mission to provide responsible and helpful articles to help our reader base make informed consumerist decisions and we do not wish to mislead anyone down a path that might be ruinous or harmful to their physical or mental wellbeing.

Our contributors are subject to our Terms of Service (link to the T&C here), and balance the presentation of verifiable facts with their own subjective perspectives. Opinions are clearly stated as such.

4. Inappropriate Content and Conduct

Free of Inappropriate Content

Threats, harassment, lewdness, hate speech, defamatory, frivolous, vexatious, and other displays of bigotry or inappropriate content are strictly prohibited on Fifty-Fifty.

Fifty-Fifty reserves the right to remove posted content at any time for any reason or no reason from the ubiqihealth.com website. We may edit or remove posted content for the following reasons:

  • Appropriateness of content (curse words, racism, spam, etc.)
  • Redaction of personal information that may expose confidential info.
  • Inaccurate, misleading or malicious content.

5. Advertising Policy

Fifty-Fifty reserves the right to enter into paid collaborations with other websites, online portals, businesses and e-commerce entities. These paid collaborations can take the form of banners, pop-up advertisements, and other such promotions. By entering Fifty-Fifty, you are accepting that you will be shown these advertisements as per the Terms & Conditions of the company.